Valeriia Ilicheva

advisor

https://www.strasbourg.archi.fr/

Russian

I am an owner of interior design agency and in parallel I am working as an Station designer at… more

The concept of "The Dua Lipa Experience" presents an exciting and immersive journey through the Future Nostalgia album. Inspired by "The Billie Eilish Experience", this project successfully aims to create a series of rooms where each track comes to life through unique set designs. It is a highly appealing idea that resonates well with a young, music-loving audience.

Strengths:

Originality and Creativity: The project shows strong creativity by conceptualizing an interactive experience around an album. The idea of dedicating a unique room to each track is engaging and fits current trends in experiential design.

Clear Inspiration: The reference to "The Billie Eilish Experience" demonstrates a good understanding of existing formats while seeking to create something new for a different artist.

Technical Ambition: The inclusion of digital LED installations, mirrored surfaces, and kinetic elements like the “Levitating Car” shows a solid grasp of immersive technologies.

Areas for Improvement:

Technical Development: While the installations are described in general terms, more detailed technical specifications (e.g., dimensions, materials, structural solutions) would strengthen the project and demonstrate feasibility.

User Journey and Storytelling: The narrative connecting the different rooms could be more developed. How does the visitor transition from one room to another? What emotions or thematic threads guide the experience?

Visual Presentation: While mood boards and floor plans are provided, additional professional 3D renderings or realistic visualizations would greatly enhance the project's ability to convey atmosphere and spatial intent.

Differentiation: Although the Billie Eilish project is mentioned as inspiration, it would be valuable to more clearly articulate how the Dua Lipa experience will be distinct and innovative in its own right.

This is a promising and highly marketable concept that could easily attract real-world attention with further technical development and deeper narrative design. The creative vision is strong — with additional work on visual sophistication and technical detailing, the project could be elevated to a professional standard ready for production.