When forming the design concept, the main requirements of potential consumers that were interviewed earlier were considered. The main components, according to people, should be such parameters as: the presence of a recreation area, meeting rooms, the transformation of space, the presence of natural materials, a food area and open workspaces. “Creating a place that will help people manage their time wisely” (Brandbook, p. 88) is the main request that citizens want to see.
The objective of the project is to unite the two parts of human life, work and housing. Since work, in most cases, is an active way of life, with constant tasks, assignments, meetings, it belongs to the dynamic part of our daily activity, and the building is static, since in the home a person rests from work and the city.
Based on these associations, the design concept will be based on the opposition of statics and dynamics. The slogan of the project is: "The dynamics of the office - the statics of housing." Based on the slogan, the project must reflect the dynamic transmission of the movement of office life and the static peace of life at home.
Zones in the building will be divided into two large subtypes: residential zone and office zone. The residential area will combine the following functions: rooms and apartments for guests, catering, recreation areas: a cinema, a space for sports, a recreation area, a children's area.
The office zone includes: premises for office work, lecture rooms, a food zone, recreation zones: a cinema, an amphitheater, a recreation zone, a "green" zone.
Housing will be divided into two types: temporary and permanent, and permanent, in turn, is divided into rooms and apartments.
The creation of a new office of a new generation will help solve such issues as: shortening the way to work, reducing traffic jams in the center of the city of Volgograd, frequent movement around the city, which interfered with the citizens.
The concept of "Statics - Dynamics" will be reflected in the color scheme. Colors will be used both monochrome and polychrome. The color layout of the polychrome colors will be based on two main ones: deep sea blue and orange. The color scheme of the interiors of the offices will be made in polychrome, as this area is dynamic, while the residential area will use monochrome colors.
It is also necessary to consider the color solutions of the De Stijl direction. De Stijl is an avant-garde association of Dutch architects and artists. Formed in 1917 in Leiden on the basis of the magazine of the same name, it disintegrated in 1931. The direction put forward the theory of neoplasticism - the idea of abandoning the visual, social and cognitive tasks of art and turning to a “pure”, maximally generalized form. In painting, this theory led to a geometric variety of abstract art, in architecture - to the dominance of strict mathematical metrics, the ascetic clarity of volume-spatial composition.
The composition of the layout is built on the principle of a modular grid. Such a system was chosen by Piet Mondrian to completely eliminate the problem of the relationship between the background and the figure. Absolutely two-dimensional painting looks like a homogeneous field, devoid of any hierarchy. In this space, harmony is built on variations of various rectangular shapes. A rigid orthogonal structure of intersecting horizontal and vertical lines forms many rectangles of different sizes and colors, painted with primary colors - red, blue and yellow - and polychrome colors: white, gray and black. Despite the differences in the shapes and colors of the modules, as well as the complete lack of symmetry, the composition is full of balance.
With the help of this rigor, the representatives of neoplasticism intended to go beyond individuality in order to achieve universalism.
Also, the concept will be traced in the equipment of the building, for example, structures will be divided into stationary and mobile. Advantages of stationary structures: they are an alternative to walls, a high level of sound insulation, it is possible to create optimal layouts and quick installation of structures. Advantages of mobile structures: ease of installation, compliance with the specifics of open space, rational use of space and low cost.
Walter Gropius said: “The basis of the reference building is a cubic module, divided from the inside into cells, each of which should be occupied by a separate apartment” [36], to create a new generation office, it will also be necessary to split the internal space into cells. Ludwig Mies van der Rohe suggested zoning the premises in a new way, leaving only the main walls and delimiting the freed space with the help of light glass partitions.
In order for the layout of the building to be convenient for visitors, the rooms should have simple rectangular shapes, such as a square and a rectangle. These figures correspond to the neoplasticism style, the founder of which was Peter Cornelis Mondrian.
The design principles of Dieter Rams and the work of Piet Mondrian were put at the basis of the concept of developing planning solutions, zoning of internal spaces, and equipment shaping.
Dieter Rams said: “The possibilities for innovation are not exhausted. The rapid development of technology provides new opportunities for innovative design. It always develops in tandem with technology and cannot be an end in itself” [35], from which we can conclude that at this point in time design cannot exist without innovative technologies, as they play an important role in today’s environment and our existence. .
Also, Dieter Rams talked about the clarity of the product for users: “Design explains the structure of the product. In turn, the product should be simple and intuitive to use” [31]. Taking the idea of a German industrial designer as a basis, we can transfer it to interior design, planning solutions, and equipment. It is possible to make the structure of the entire project complex understandable for visitors, without unnecessary forms and irregular angles and shapes. The design and layout of the new generation office should be as simple as possible for the convenience of people.
Design principles of Dieter Rams, which are proposed for use in the design proposal of the new generation office [31]:
• Good design is innovative;
• Good design - easy to use;
• Good design is aesthetic;
• Good design makes the product understandable to the consumer;
• Good design - thought out to every detail;
• Good design is relevant;
• Good design is environmentally friendly;
• Good design is as little design as possible;
• Good design - not intrusive.
For the project, the main principles were identified: innovation, convenience, aesthetics, relevance and ecology. Thus, in the design of a new generation office, there should be innovative technologies, convenience for visitors, well-designed interior details, as well as construction and finishing materials, in priority, should be environmentally friendly and relevant for modern design.
If we talk about the simplicity of lines in planning, then the work of Piet Mondrian can be taken as the basis for the concept of shaping. The paradoxical simplicity of Mondrian's lines and images became the main idea of the Dutch De Stijl movement. The philosophy of this association consisted of combining art and reality. Thus, a new universal language of creativity was born, understandable to everyone.
Piet Mondrian's composition is based on square, rectangle and line, respectively, in the layout of offices and living quarters, figures with a right angle will be used.
The considered fragment of Mondrian's work is made according to the golden ratio grid (Brandbook, pp. 189, 190). The selected fragment of the work is superimposed on the existing layout of the structure. A column 600x600mm in size was taken as a module, thanks to right angles and the golden section, the load-bearing walls of the layout and the lines of the fragment of the work were connected into a common layout grid.
In order to maintain the concept of "Office dynamics - housing statics", the layout of the building, namely the residential area, uses right angles, which were created thanks to the partitions in the rooms. Also, in residential premises, equipment of simple rectangular shapes is used, this allows not only to fit into the concept of the project, but also to correctly fit the furniture into the developed layout.
