Spatial Zoning Description — Ellie Office Design
Location: Siwa Oasis
Design Intent: To reflect the organic nature of Ellie’s pottery-based identity through fluid spatial organization, natural materials, and harmonious zoning.
Flow & Spatial Organization
The office is thoughtfully zoned to follow curved, organic pathways, evoking the gentle flow of nature and hand-crafted pottery forms. The space is not strictly linear — instead, it unfolds like a journey, guiding movement naturally and softly from one function to another.
Zoning Breakdown
Reception & Arrival Zone
As you exit the elevator, you're welcomed into a central reception area, acting as the heart of the brand’s hospitality. This space introduces Ellie’s earthy color palette and tactile materials from the first step.
Executive Wing (Behind Reception)
Behind the reception lies the CEO's private office, designed with serenity and authority in mind. Adjacent to it is a dedicated meeting area, offering a quiet, professional setting for high-level discussions.
Administrative Wing (Left of Reception)
Turning left, you encounter the CEO’s secretary’s desk, followed by a calm, enclosed HR and internal meeting room, ideal for interviews and staff discussions.
Showroom Experience (Right of Reception)
To the right unfolds a sculptural showroom, a signature space for Ellie.
Organic stone platforms at varying natural heights display the brand’s signature pottery pieces like art in a landscape.
Behind the display, a double-height glass wall frames the natural beauty of Siwa — blending product and environment, inside and out.
Administrative Cluster (Adjacent to Showroom)
Next to the showroom sits the finance and accounting office, offering a grounded, focused space for critical operations.
Lounge & Social Core
At the heart of the office lies a coffee break and lounge area, designed to be both social and restorative. Natural textures, soft lighting, and curved furnishings make it an inspiring pause space.
Double-Height Marketing & Branding Room
In the middle of the layout, surrounded by curved lines, is a glass-enclosed, double-height space for the marketing and branding team. The room celebrates openness and transparency, with a creative energy enhanced by natural light and visual flow.
Designers' Studio
Moving deeper into the space, the designers’ room offers a semi-workshop setting:
Includes pottery wheels and materials tables for experimenting with new forms and textures.
Designed for both daily design work and creative workshops or collaboration.
Production & Operations Zone
Beside the design room lies the production and quality control room, allowing immediate transition from creative idea to material realization.
Open Office Pods
Adjacent are organically shaped open office pods for the web management and sales teams, designed to encourage flexible working, interaction, and digital collaboration.
Support & Privacy
The WC facilities are subtly tucked behind partition walls, directly behind the elevator core for central access and minimal disruption to the spatial flow.
Overall Circulation & Feel
All circulation flows organically, inspired by natural movement and pottery curves.
Walls, paths, and furniture avoid rigid lines, creating a calm, handcrafted experience.
The material palette — terracotta, clay, natural stones, and light wood — supports a sensory connection to nature, in tune with Siwa’s soul.