Saeed Amini

advisor

Tehran University of Art

United Arab Emirates

I am an architect, researcher, and architectural critic who views architecture not merely as a… more

The project presents a clear and engaging concept that translates the playful logic of children’s toys into an interior workplace environment with a strong visual identity. The use of LEGO, puzzle, and Jenga principles is consistently reflected in the spatial composition, color palette, and modular wall and ceiling elements, creating a memorable and energetic atmosphere that aligns well with the company’s creative profile. The zoning is generally well considered, with a logical separation between public areas, creative departments, and management spaces, while still maintaining visual connectivity through transparent partitions. However, the design would benefit from a more balanced control of color intensity and material reflectivity, as the extensive use of bright colors, glass, and glossy finishes may lead to visual fatigue and reduced comfort in long working hours. Acoustic performance and privacy—especially in open offices and creative zones—should be more explicitly addressed to support focused work alongside collaboration. Additionally, the concept could be strengthened by showing how flexibility and adaptability are embedded in the furniture and layout over time, reinforcing the idea of play as a functional design strategy rather than purely a visual one. Overall, the project demonstrates strong creativity, thematic clarity, and spatial ambition, with further refinement needed to enhance ergonomics, comfort, and long-term usability.

While the playful concept is clearly expressed, the interior would benefit from a more restrained and hierarchical use of color to improve visual comfort during long working hours, especially in open-office and focused work areas. Introducing neutral zones or calmer material palettes could help balance stimulation and concentration. Acoustic treatment should be more deliberately integrated, as the extensive use of glass and hard surfaces may cause noise issues in collaborative and creative spaces. The spatial flexibility could be further strengthened by demonstrating how furniture, partitions, or creative zones can be reconfigured over time to support changing team sizes and workflows. Additionally, the circulation paths particularly around the central core could be clarified to reduce visual congestion and improve wayfinding. Finally, a stronger emphasis on ergonomics, daylight control, and user comfort would enhance the project’s practicality and ensure that the playful concept supports productivity as well as visual identity.
20.12.2025