Mohammad Shahadat Hossain

advisor

Premier University, Chittagong.

Bangladeshi

My architectural focus are to create simplicity and sustainability in architecture . more

This project presents a compelling vision for the Jude Benhalim brand, effectively translating its bold, sophisticated identity into a spatial experience. The concept demonstrates a thoughtful and elegant interplay of materials—natural stone, brushed metal, and transparent glass—that work harmoniously to reflect the duality of strength and delicacy found in the brand's jewelry.

The spatial programming is well-resolved, with reception, meeting, and office areas seamlessly aligned to support both functionality and brand storytelling. The sculptural forms and curated textures bring an artistic sensibility that resonates with the brand’s core aesthetic, offering visitors and clients an immersive and luxurious environment.

Technically, the choice of materials is not only visually appealing but also well-considered in terms of light interaction and atmosphere. The attention to how materials affect perception—particularly how light and shadow play across surfaces and around the jewelry pieces—is a strong point that elevates the project’s experiential quality.

Overall, this is a refined and cohesive interior concept that succeeds in blending artistic vision with practical spatial needs. It effectively amplifies the Jude Benhalim brand identity through a clear architectural language.

- Strengthen Conceptual Narrative
While the current concept clearly aligns with the brand's identity, deepen the conceptual connection between jewelry and space. For instance, draw analogies between the jewelry design process (cutting, setting, polishing) and architectural techniques or spatial composition. A poetic narrative can elevate your submission and leave a lasting impression.

- Sustainability Considerations
Add a section that addresses sustainable practices, even if minimal. Specify use of locally sourced stone, recycled metals, or energy-efficient lighting. Sustainability is increasingly valued in contemporary design competitions, and including it demonstrates environmental awareness.

-Visual & Spatial Variety
Introduce visual hierarchy and spatial rhythm in your layout. Not all spaces should have the same material intensity—use contrast (light vs dark, open vs enclosed) to add drama and focus. Sculptural elements could vary in scale and transparency to mirror different collections or jewelry typologies.


-Include Concept Sketches & Material Mood boards
If not yet added, include hand-drawn concept sketches, axonometric diagrams, and material moodboards to show the development of your design process. This adds depth and authenticity to your presentation.